Privacy Policy
Last Updated: 17/07/2025
Effective Date: 17/07/2025

1. Data Controller Information

Amira Realty
Office No: 3, RAG Business Centre, Sheikh Zayed Rd, Al Wasl, Dubai, UAE
Email: privacy@amirarealty.com
Phone: +971 50 968 1056
Website: https://amirarealty.com

2. Introduction

This Privacy Policy explains how Amira Realty (“we,” “us,” or “our”) collects, uses, processes, and protects your personal information when you use our website, services, or interact with us. We are committed to protecting your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and other applicable privacy regulations.

3. Information We Collect

3.1 Personal Information You Provide

We collect the following types of personal information when you voluntarily provide it to us:

Contact Information:

• Full name

• Email address

• Phone number

• Mailing address

Property-Related Information:

• Property preferences

• Budget range

• Financing information

• Property viewing requests

• Investment goals

Communication Data:

• Messages sent through contact forms

• Email correspondence

• Survey responses

• Feedback and reviews

• Competition entries

Account Information:

• Username and password (if you create an account)

• Profile preferences

• Saved properties and searches

3.2 Information We Automatically Collect

Technical Information:

• IP address

• Browser type and version

• Device type and model

• Operating system

• Referral source/domain

• Browser language settings

• Pages visited and time spent

• Click-through rates

• Location data (general geographic area)

Cookies and Tracking Technologies:

• Session cookies

• Persistent cookies

• Web beacons

• Analytics data

• Advertising identifiers

3.3 Information from Third Parties

• Social media profile information (if you connect social accounts)

• Public records related to properties

• Marketing database information

• Lead generation services

• Background check information (for transactions)

4. Legal Basis for Processing (GDPR)

We process your personal information based on the following legal grounds:

• Consent: When you explicitly consent to processing (e.g., marketing communications)

• Contract: To perform our services or fulfill contractual obligations

• Legitimate Interest: For business operations, fraud prevention, and improving services

• Legal Obligation: To comply with legal requirements

• Vital Interest: To protect your or others’ vital interests

• Public Task: When processing is necessary for public interest

5. How We Use Your Information

5.1 Primary Business Operations

• Property Services: Matching you with suitable properties, coordinating viewings, facilitating transactions.

• Agent Coordination: Sharing your contact details with relevant real estate agents and developers.

• Customer Support: Responding to inquiries, providing assistance, resolving issues.

• Account Management: Managing your account, preferences, and saved searches.

5.2 Communication and Marketing

• Service Communications: Sending property updates, appointment confirmations, transaction updates.

• Marketing Communications: Promotional emails, newsletters, market insights (with consent).

• Personalization: Customizing content and recommendations based on your preferences.

5.3 Analytics and Improvement

• Website Analytics: Understanding user behavior, improving website performance.

• Service Enhancement: Analyzing usage patterns to improve our services.

• Research: Conducting market research and customer satisfaction surveys.

5.4 Legal and Security

• Compliance: Meeting legal and regulatory requirements.

• Security: Protecting against fraud, unauthorized access, and security threats.

• Record Keeping: Maintaining transaction records and audit trails.

6. How We Share Your Information

6.1 Real Estate Professionals

When you submit a property inquiry, we share your name, email address, and phone number with relevant real estate agents and developers. Once shared, the recipient’s own privacy policy governs their use of this information.

6.2 Service Providers

We share information with third-party service providers who assist us in:

• Website hosting and maintenance

• Email marketing services

• Analytics and reporting

• Customer support systems

• Payment processing

• Background check services

6.3 Advertising Partners

We may share non-directly identifiable information (IP address, browser type, pages visited) with:

• Google Ads and Analytics

• Meta (Facebook/Instagram) advertising

• Other advertising networks for targeted advertising

6.4 Legal Requirements

We may disclose your information when required by law, including:

• Government or regulatory authorities

• Law enforcement agencies

• Court orders or legal proceedings

• Professional advisors (lawyers, accountants) under confidentiality agreements

6.5 Business Transfers

If Amira Realty is acquired, merged, or sells assets, your personal information may be transferred as part of that transaction.

7. International Data Transfers

We may store and process your information on servers located anywhere in the world. When transferring data internationally, we ensure adequate protection through:

• Adequacy Decisions

• Standard Contractual Clauses

• Binding Corporate Rules

• Other Approved Mechanisms

8. Data Retention

We retain your personal information for the following periods:

• Property Inquiries: 3 years from last contact

• Transaction Records: 7 years (for legal compliance)

• Marketing Communications: Until you unsubscribe or withdraw consent

• Website Analytics: 26 months (Google Analytics default)

• Account Information: Until account deletion is requested

• Legal Records: As required by applicable laws

You may request earlier deletion of your information, subject to legal requirements.

9. Your Privacy Rights

9.1 Rights Under GDPR (EU Residents)

You have the following rights:

• Right of Access

• Right to Rectification

• Right to Erasure

• Right to Restrict Processing

• Right to Data Portability

• Right to Object

• Rights Related to Automated Decision-Making

• Right to Withdraw Consent

9.2 Rights Under CCPA/CPRA (California Residents)

• Right to Know

• Right to Delete

• Right to Correct

• Right to Opt-Out

• Right to Limit

• Right to Non-Discrimination

9.3 How to Exercise Your Rights

To exercise your privacy rights:

• Email: privacy@amirarealty.com

• Phone: +971 50 968 1056

We will respond to verified requests within 30 days (GDPR) or 45 days (CCPA/CPRA).

10. Do Not Sell or Share My Personal Information

For California Residents: Under CCPA/CPRA, we may share personal information with advertising partners for targeted advertising, which may be considered a “sale” or “share.”

To opt out:

• Click the “Do Not Sell or Share My Personal Information” link on our website

• Email us at: privacy@amirarealty.com

• Call us at: +971 50 968 1056

11. Cookies and Tracking Technologies

11.1 Types of Cookies We Use

• Essential Cookies

• Analytics Cookies

• Marketing Cookies

• Preference Cookies

11.2 Third-Party Cookies

• Google Analytics

• Google Ads

• Meta Pixel

• Other Ad Networks

11.3 Cookie Management

You can manage cookies through:

• Browser settings

• Our cookie consent banner

• Third-party opt-out tools

• Do Not Track signals

12. Data Security

We apply the following measures:

Technical Safeguards:

• SSL/TLS encryption

• Encrypted data storage

• Secure servers

• Regular patches and updates

• Access controls

Organizational Measures:

• Staff training

• Impact assessments

• Incident response plans

• Regular security audits

• Confidentiality agreements

13. Children’s Privacy

Our services are not intended for children under 16. We do not knowingly collect data from minors. If discovered, such data will be promptly deleted.

14. Third-Party Websites

Our website may link to third-party sites. We are not responsible for their privacy practices. Please review their policies before interacting.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted with a new “Last Updated” date. Material changes may be communicated via email or site notifications.

16. Data Breach Notification

In the event of a data breach:

• We will notify supervisory authorities within 72 hours (if required)

• We will notify affected individuals promptly (if required)

• We will share details about the breach and mitigation efforts

17. Contact Us

Privacy Contact:

• Email: privacy@amirarealty.com

• Phone: +971 50 968 1056

• Address: Office No: 3, RAG Business Centre, Sheikh Zayed Rd, Al Wasl, Dubai, UAE

General Contact:

• Email: info@amirarealty.com

• Phone: +971 50 968 1056

18. Supervisory Authority

If you are an EU resident and believe we have not addressed your privacy concerns, you may contact your local data protection authority.

Examples include:

• Germany: Federal Commissioner for Data Protection and Freedom of Information

• France: Commission Nationale de l’Informatique et des Libertés (CNIL)

• UK: Information Commissioner’s Office (ICO)

• Ireland: Data Protection Commission

For California residents, contact the California Attorney General’s Office for privacy-related concerns.